Customer Reviews Are Important, Keeping You From Growing Up

Post-online online shopping reviews are increasingly influential in purchasing decisions and allow consumers to research product performance and whether they are bringing the health benefits they claim to demand from other users. Acting as a word of mouth, reviews are a new digital currency for measuring consumer engagement and emotions. This guide explores why consumer reviews are so important, promotional address heads provide practical recommendations on how to get customers to leave updates.

It influences consumer decisions

It’s no secret that online reviews play an important role in making customer decisions, not only in the food and nutrition markets, but across the industry. According to research institute Spiegel, the products under review are more likely to be purchased with 270% more products than incoming products (2017). In addition, Testimonial Engine found that 72% of consumers will wait until they read reviews before taking action on a purchase.

This is not surprising in the areas of probiotic and sports nutrition, where key customer questions focus not on appearance or product but on “Are you working?”.

Who better to answer this than other consumers who have sold the product themselves? With Clavis Insights discovering in 2019 that reviews can increase conversion rates by 50%, make sure your existing customers become product evangelists can reap huge rewards depending on the new business.

An important benefit of reviews is the result of accumulation - investing in reviews serves as a permanent digital equation with your product, raising awareness and influencing consumers.

Reviews can help product development, competitive analysis

As well as influencing consumer decisions and the increasing visibility of your products, review information can provide valuable insights to help develop new product and competitive analysis.

What are the ingredients, health benefits, product categories etc. If a new Sports Nutrition product in the US and asked for recommendations on which category to launch my next product, price and number review and rating could quickly tell what kind of product gets the most consumer engagement.

Product shape

How do your competitors use correspondence to engage with consumers? The chart below shows the growth of probiotic reviews that strongly support women's health (but not specifically targeted at women), separated by health benefits. Although constipation-prone probiotics receive the most reviews, we can see that IBS-chemical chemical updates have grown by 231% *. Although I really have a niche this is a high growth area - if I had developed a new product that I want to focus on for women, it would be worth thinking about modeling it to reduce the symptoms of IBS and pass on this experience.

Composing

What ingredients support the most successful products on the market? Synchronizing the review data with product design data means that certain ingredients can be categorized according to the customer involvement they have received. The example below of Sports Nutrition data shows that when it comes to botanicals Alfalfa has received the highest amount of reviews per product, although others like Garlic get the highest rating.

• You can help businesses identify emerging styles that work well with consumers, depending on specific health benefits, ingredients or labeling.

• You can provide a summary of competitors, how to position their products and whether this is going down well with end users.

• You can point to specific rising stars in photos and compare the increase of these in the market against consumer acceptance.

How to get customers to write reviews online

Before using sensitive information from review data, your product needs to be previewed. Understanding the needs and requirements of your target audience and making sure your product page is indexed to Google search engines and / or Amazon is the first step to achieving this. You also need to make sure you encourage customers to leave reviews and engage with them by answering reviews and answering questions.

Although this chapter goes into specific ways to promote your product pages, we only look at what you can do to ensure success. There are many in-depth resources out there, especially with the good points of Search Engine Optimization (SEO) - we have pointed out some at the end of the article.

On your eCommerce platform

If you want customers to receive and leave updates on your company product page you must ensure that your SEO on the page and professional SEO are organized. But first you need to understand what your customers want online and the language they use.

Understanding your audience using SEO

What might your customers actually want? Are there any health claims or ingredient details you should put before your product description? You don’t have to be an SEO whiz with a marketing tool you have to get this. More important information can be found in the Google search bar - which will provide "predictions" based on popular searches when you start typing.

Product pages all

Once you understand the language your customers might use and what keywords they should put in you need to create a detailed product page that will be legitimately found by both Google designers (so your product page reaches your keywords) and your audience.

There are a few basic goals you should set if you want to do this.

• Product Description: Make your product description longer and distinct. If your site has too many pages with the same meaning Google will penalize you. This also applies to pages of similar products on Amazon or other third-party vendors - so make sure your page on each of the different sites has at least some different content from the others.

• Page Layout: The layout of your product page should be easy to set up and set up for desktop and mobile.

• Videos & Photos: Your product should have more, higher quality images available and if possible a video that fits the product. For nutritious products you should try and include the front of the package, the back of the package, a photo of healthy food details and, if possible, a picture showing the size or size of the capsule / tablet (if available).

• Product Reviews: The point of going to all of these efforts is to make your product page easily accessible to Google and issue customer reviews to improve this visibility and as a result your sales. Make sure your product page is set up so that Google can easily crawl your updates with additional keywords and information.

This usually gives you different details. For example, even though Google's most common child probiotic searches are related to health benefits, it seems that consumers on Amazon are searching for certain formats or brands. You need to find out which search engine you want to do the most.

It’s also important that the description of your product is different - especially if you have one product managed on your eCommerce website. Like the product pages of your company's website, more images, and if possible, a product-specific video will enhance your page.

The conclusion:

This guide attempts to highlight the importance of reviews that influence consumer purchasing decisions and product visibility. Finally, ensuring that your product pages follow the suggested methods is an important first step in initiating library sales and responses that will generate reviews and sales. Investing in time and money to create more product pages can provide a healthier return on investment over the long term.